Strategic Market, The Southwest Airline Model Research Paper - 1

Strategic Market, The Southwest Airline Model - Research Paper ExampleThe employees at the partnership are trained to help customers and serve them genuinely with care in order to make customers able thus the ships company philosophy is translated into stockholder and customer happiness. The wrinkle model of the corporation is to eradicate the uncalled-for frills provided by competitors hence reducing the cost to clients. The industry reduces the cost by focusing on a lesser number of routes and only flying one type of plane hence it has created a recession market in the aviation industry. Therefore, by choosing only to employ one type of aircraft, it was a genuinely strategic choice that could enable the company to sustain their stock in the planetary competitive business world.The Southwest airline industry have made signifi crowd outt efforts of employing effective strategic management policies and business model that can enable them to meet the demanding needs of customer s in the targeted market. Michael hall porter has attempted to reveal grotesque and valuable strategic position of an industry based on a tailored set of activities that can enable the company to achieve competitive advantage (Hill and Jones, 2009). Many industries have made considerable efforts of employing Porters five forces of competitive advantage in order to sustain their business in the global competitive market. The company manager of Southwest airline industry wanted to create a depressive disorder cost aviation solution that can offer quality service to customers hence enabling the company to sustain a competitive advantage. Therefore, the use of non-conventional models for low-cost and controlled solid growth for the airline has been among the major aspects for achieving fight in the airline industry (Gross and Schroder, 2007). The industry also segments targeted market in varied ways including traveling short distances, frequent schedules, low cost fares, as well as , cost and value conscious customers. The some other consists of